If Messaging Docs were easy to use, you wouldn’t need me

If Messaging Docs were easy to use, you wouldn’t need me

Hi, I’m Mojo...the destroyer of jargon. Now before you try to build a cheap knockoff, know this. I’ve gone through 500 hours of hell and don’t remember what hallucinations feel like.

PUT ME INSIDE YOUR FAVORITE TOYS

PUT ME INSIDE YOUR FAVORITE TOYS

A robot that knows what to say…

and what not to say.

“Now it’s not my opinion versus our founder’s. Mojo gives us five options that already match the positioning and brand voice that we agreed to. It’s probably cut my copywriting and approval time in half.”

Natalie Marcotullio

Product Marketing + Growth

“I help brands tell their story, but when it comes to my own, I get stuck in my own head. Classic founder problem: too close to the product to see the big picture. It's easy to oversimplify or get lost in details. Eric helped us find that sweet spot. Now Mojo gives me the words I need without hours of second-guessing myself.”

Darren Fanton

Founder + CEO

“I've been using Mojo for a few months now. It saved us so much time rewriting our product pages and improving our G2 profile.


We even used Mojo for one of those long, dense, product award submissions. It got done in a couple days instead of a couple of weeks.”

Ashley Litzenberger (former boss)

Product Marketing + Content

How it works

My Logic

I HAVE A MASTERS IN MESSAGING + POSITIONING

I HAVE A MASTERS IN MESSAGING + POSITIONING

I HAVE A MASTERS IN MESSAGING + POSITIONING

While other LLMs were eating garbage, I was getting a proper education. My entire brain is wired with Eric’s personal knowledge instead of stuff you see in a PMA course.

POSITIONING
MESSAGING
BRAND VOICE
METHODOLOGY

My process

I TREAT YOUR MESSAGING LIKE A COOKBOOK

I TREAT YOUR MESSAGING LIKE A COOKBOOK

I TREAT YOUR MESSAGING LIKE A COOKBOOK

You can’t dump everything into a pot and expect it to taste good. Eric taught me to break messaging into ingredients, then follow recipes for everything I create. Bon appétit!

BASEPERSONA
1 CUPUSE CASE
1 CUPCURRENT WAY
2 CUPSPROBLEM
½ CUPCAPABILITY
½ CUPBENEFIT
¼ CUPPOV
PINCHBRAND VOICE
WEBPAGES
EMAILS
PAID ADS
CONTENT
OUTBOUND
TALK TRACKS
ENABLEMENT

MY JARGON ALLERGY

I’LL STOP YOU FROM SAYING “AI-POWERED REVENUE BOOSTER”

I’LL STOP YOU FROM SAYING “AI-POWERED REVENUE BOOSTER”

I’LL STOP YOU FROM SAYING “AI-POWERED REVENUE BOOSTER”

Eric said I would rather set myself on fire than sit through a board meeting. He was right. That’s why I talk like I’m having a beer...not writing an investor deck.

"AI-POWERED REVENUE BOOSTER"
SYNERGY
PARADIGM SHIFT
HYPERSCALE
It writes your emails.
It all works together.
A whole new way to work.
It grows when you do.

MY ANTI-HALLUCINATION PILL

I WON’T GO ROGUE AND
SAY WEIRD STUFF

I WON’T GO ROGUE AND
SAY WEIRD STUFF

I WON’T GO ROGUE AND
SAY WEIRD STUFF

Unfortunately, LLMs like to make up their own reality and hope you don't notice. That’s why I’ve been given strict guardrails and failsafes to keep me from spitting out random nonsense.

“But what can I do with Mojo?”

Draft written content

Draft talk tracks

Roll out messaging

Give 1-on-1 support

Review and approval

I don’t replace copywriters. I just replace the part where they reverse-engineer your messaging doc and watch all creativity fade away.

“But what can I do with Mojo?”

Draft written content

Draft talk tracks

Roll out messaging

Give 1-on-1 support

Review and approval

I don’t replace copywriters. I just replace the part where they reverse-engineer your messaging doc and watch all creativity fade away.