If your messaging was kicking ass…

You wouldn't be on this page.

Get Mojo

Get Mojo

You’re getting the only product messaging and GPT consultant in the universe. That means I’ll help you get your messaging in the right place, then handle all the AI sorcery that you don’t have time for.

Be honest...which camp are you in?

Check all that apply:

You sound like everyone else in your market

Your job is PMM or CMO, not Messaging engineer

Your CEO is going rogue and you need a hero to stop them

Messaging consultant by day...

GPT Engineer by night

It’s like Fletch, Punchy, and Sam Altman had a baby.

It’s like Fletch, Punchy, and Sam Altman had a baby.

Messaging Services

Messaging Services

I'll help you with:

Top-level messaging

Every product needs one clear story. We’ll nail it together.

Competitive messaging

Don’t worry. They won’t be able to copy what we cook up.

Feature messaging

For specific features and use cases. (Great for product launches too)

AI Services

AI Services

Buy Mojo GPT and you get a:

GPT Scientist

Over 200 hours of experimentation so you get results that are 90% of the way there.

GPT Engineer

Builds custom GPTs with your messaging, brand voice, and Mojo formulas.

GPT Mechanic

Updates the GPTs if your messaging gets a refresh or OpenAI changes their models.

Let's Talk

Let's Talk

How it works

Messaging

AI Services

Presale

DECIDE WHICH SCENARIOS YOU NEED MESSAGING FOR

Before signing a contract, I’ll help you answer the question: “How many scenarios do we need messaging for?” All it takes is a 30-minute call to run through your product use cases and answer some questions about your GTM.

Step 1

FIGURE OUT WHAT TO SAY TO YOUR CHAMPIONS

If your biggest fans and target users don’t get it, neither will the C-Suite. We’ll start by positioning for them, then build 3-4 arguments to explain how your product gives them a better way to work.

Step 2

SETTLE ON A SPIKY
POINT-OF-VIEW (POV)

Messaging can sound boring, or worse...exactly like everyone else. We’ll settle on four punchy statements that your teams will remember and your prospects will say “they get me.”

Step 3

BUILD MESSAGING FOR
DECISION-MAKERS

SPOILER ALERT: you have to sell your product to people who will never use it. Let’s create a waterfall of stakeholder messages so sales can help your champion get passed the final bosses.

How it works

Messaging

AI Services

Step 1

YOU’LL GET MOJO IN 2 WEEKS (OR LESS)

If you want to build this on your own, I get it. But it’s a nightmare getting the right prompting, knowledge base, and guardrails so your AI doesn’t pull stuff out of it’s ass.

Step 2

I’LL UPDATE MOJO WHEN YOUR MESSAGING CHANGES

Messaging never stays the same for too long. So when it changes, all you need to do is send me the updates and I’ll take care of retraining Mojo.

Step 3

I’LL KEEP IMPROVING THE KNOWLEDGE BASE

Anyone can find great examples. Very few can explain “why” it’s great. Most of my time is writing rules so Mojo has good judgment, not just good examples to pull from.

Step 4

I’LL BE THERE WHEN THEY UPDATE THE MODELS

You never know what’s going to happen when ChatGPT, Gemini, or Claude do a big release. I’ll diagnose bugs and adjust the instruction layer so Mojo doesn’t start acting silly.

How it works

Messaging

AI Services

Presale

DECIDE WHICH SCENARIOS YOU NEED MESSAGING FOR

Before signing a contract, I’ll help you answer the question: “How many scenarios do we need messaging for?” All it takes is a 30-minute call to run through your product use cases and answer some questions about your GTM.

Step 1

FIGURE OUT WHAT TO SAY TO YOUR CHAMPIONS

If your biggest fans and target users don’t get it, neither will the C-Suite. We’ll start by positioning for them, then build 3-4 arguments to explain how your product gives them a better way to work.

Step 2

SETTLE ON A SPIKY
POINT-OF-VIEW (POV)

Messaging can sound boring, or worse...exactly like everyone else. We’ll settle on four punchy statements that your teams will remember and your prospects will say “they get me.”

Step 3

BUILD MESSAGING FOR
DECISION-MAKERS

SPOILER ALERT: you have to sell your product to people who will never use it. Let’s create a waterfall of stakeholder messages so sales can help your champion get passed the final bosses.

They came for Bold.

They left with mojo.

“Now it’s not my opinion versus our founder’s. Mojo gives us five options that already match the positioning and brand voice that we agreed to. It’s probably cut my copywriting and approval time in half.”

Natalie Marcotullio

Product Marketing + Growth

“I help brands tell their story, but when it comes to my own, I get stuck in my own head. Classic founder problem: too close to the product to see the big picture. It's easy to oversimplify or get lost in details. Eric helped us find that sweet spot. Now Mojo gives me the words I need without hours of second-guessing myself.”

Darren Fanton

Founder + CEO

“I've been using Mojo for a few months now. It saved us so much time rewriting our product pages and improving our G2 profile.


We even used Mojo for one of those long, dense, product award submissions. It got done in a couple days instead of a couple of weeks.”

Ashley Litzenberger (former boss)

Product Marketing + Content

Need more Mojo?

Messaging is my mission. But I can help with product marketing side quests, too.

Product Launches

Product

Launches

Product

Launches

Bold messaging pairs great with bold moments. Let’s draw up a launch for the history books.

Check out the Mojo Launch

Interactive Demos

Interactive

Demos

Interactive

Demos

I partner with Jason Oakley to help you build the best interactive demos on the planet.

Check out DemoDash

Get Mojo