If your messaging was kicking ass…

You wouldn't be on this page.

Get Better Messaging

I might be the only product marketing consultant in the universe who can improve your messaging AND ship it in something other than a slide deck.

Be honest...which camp are you in?

Check all that apply:

"We sound like everyone else in our market."

"I made a messaging brain for my company and it works, I guess."

"Our CEO is insane and I need someone to stop them."

Messaging by day...

Engineering by night

Messaging Services

Top-level messaging

So you have ONE kick-ass story to guide everything else.

Scenario-based messaging

Each segment, use case, and feature needs its own flavor.

competitive messaging

So those "other guys" have a hard time beating you.

Engineering Services

Ruthless experimentation

Over 600 hours so far. Imagine doing all that yourself?

Ongoing maintenance

So Mojo doesn't break anytime the model changes.

Routine updates

Because I improve Mojo every 30 days.

Let's Talk

How I work

Messaging

AI Services

Presale

DECIDE WHICH SCENARIOS YOU NEED MESSAGING FOR

Before signing a contract, we’ll figure out: “How many scenarios do you need messaging for?” All it takes is a 30-minute call to run through your product use cases and answer some questions about your GTM.

Step 1

FIGURE OUT WHAT TO SAY TO YOUR CHAMPIONS

If your biggest fans and target users don’t get it, neither will the C-Suite. We’ll start by positioning for them, then build 3-4 arguments to explain how your product gives them a better way to work.

Step 2

SETTLE ON A SPIKY
POINT-OF-VIEW (POV)

Messaging can sound boring, or worse...exactly like everyone else. We’ll settle on four punchy statements that will have your prospects saying “they get me.” Oh... and it gives your AI some attitude, too.

Step 3

BUILD MESSAGING FOR
DECISION-MAKERS

NEWS FLASH: your reps have to sell to people who will never use your product. We will create a waterfall of stakeholder messages so sales can help your champion get passed the final bosses.

how i work

Messaging

AI Services

Step 1

YOU’LL GET MOJO IN 2 WEEKS (OR LESS)

If you want to build this on your own, I get it. But it’s a nightmare getting the right prompting, knowledge base, and guardrails so your AI doesn’t pull stuff out of it’s ass.

Step 2

I’LL UPDATE MOJO WHEN YOUR MESSAGING CHANGES

Messaging never stays the same for too long. So when it changes, all you need to do is send me the updates and I’ll take care of retraining Mojo.

Step 3

I’LL KEEP IMPROVING THE KNOWLEDGE BASE

Anyone can find great examples. Very few can explain “why” it’s great. Most of my time is writing rules so Mojo has good judgment, not just good examples to pull from.

Step 4

I’LL BE THERE WHEN THEY UPDATE THE MODELS

You never know what’s going to happen when ChatGPT, Gemini, or Claude do a big release. I’ll diagnose bugs and adjust the instruction layer so Mojo doesn’t start acting silly.

How I work

Messaging

AI Services

Presale

DECIDE WHICH SCENARIOS YOU NEED MESSAGING FOR

Step 1

FIGURE OUT WHAT TO SAY TO YOUR CHAMPIONS

Step 2

SETTLE ON A SPIKY
POINT-OF-VIEW (POV)

Step 3

BUILD MESSAGING FOR
DECISION-MAKERS

NEWS FLASH: your reps have to sell to people who will never use your product. We will create a waterfall of stakeholder messages so sales can help your champion get passed the final bosses.

They came for messaging.
They came for messaging.

They came for messaging.
They came for messaging.

They Left With Mojo.
They Left With Mojo.

“Now it’s not my opinion versus our founder’s. Mojo gives us five options that already match the positioning and brand voice that we agreed to. It’s probably cut my copywriting and approval time in half.”

Natalie Marcotullio

Product Marketing + Growth

“I would 100% hire Mojo again for a project. And honestly with how fast a start up company like ours moves we probably will need to! Everyone is starting to use AI, I would make sure it sounds like the way you want for your company or business.”